Starting a fundraiser can feel overwhelming. You have a real need or a powerful idea, but you are not sure how to present it, how much to ask for, or how to convince people to trust you.
This guide walks you through the basics of launching a clear, honest campaign on Uddom so that backers understand what you are doing and feel confident supporting you.
1. Decide your campaign type
On Uddom, campaigns are currently:
Reward-based: Backers support your project and receive something in return.
Equity-based: Backers become investors and receive a share of ownership in a business.
2. Set a clear and realistic goal
Your funding goal should be:
3. Tell a simple, honest story
People support people, not just numbers. Your campaign story should answer three basic questions:
- What problem are you solving or what dream are you building?
- Why does this matter now?
- Why are you the right person or team to do this?
4. Design rewards or terms that make sense
For reward-based campaigns:
- Offer rewards that are relevant to your project
- Make sure you can realistically deliver them on time
- Keep the reward tiers simple
For equity-based campaigns:
- Be transparent about what investors get in return
- Use clear, written terms
- Expect to share more information about your business
5. Prepare your payment and verification information
- A bKash account and bank details that match your identity
- Basic KYC information, for example NID or company documents
- A responsible person who will handle the funds and reporting
6. Plan your outreach before you launch
- A short message to friends, family, and close supporters
- Social media posts with clear calls to action
- A simple update schedule, for example once a week
7. Keep backers updated
- Post regular updates, even if it is just a few lines
- Share milestones, photos, and small wins
- Be honest when things are delayed or plans change
Silence kills trust. A short, honest update is always better than saying nothing.
Launching your first Uddom campaign does not have to be complicated. Choose the right structure, set a clear goal, tell a simple story, prepare your payments and documents, plan your outreach, and keep communicating.