In your first campaign guide, you learned how to set a clear goal and tell a simple story. The next step is choosing rewards that feel fair, realistic, and honest.
1. Start with the purpose of your campaign
- Are you funding a product or project?
- Are you supporting charity or social impact?
- Are you asking people to join as investors?
2. Keep reward tiers simple
- A small support tier
- A mid tier where most people will land
- One or two higher tiers for those who really believe in you
3. Price your rewards honestly
Your reward prices should reflect the cost of producing and delivering the reward, plus any platform and payment processing charges.
Good rewards do three things: they respect your backers, they match your real costs, and they are easy to understand.